Credit Acceptance A Car Is
Client: Credit Acceptance
Ask: Launch an awareness-focused integrated marketing campaign to help drive contract growth by claiming ownership as the sub-prime lender of choice for credit-challenged car shoppers.
*Unfortunately, this project is in the graveyard and never made it out alive due to budget.
VO Script
What is a car?
A car is just how you get from Point A to Point B, right?
But for some car buyers, their credit is a roadblock.
At Credit Acceptance, we see you.
Your credit score doesn’t give you the credit you deserve, and it shouldn’t stop you from getting where you need to be, on the road or in life.
Because we know what a car really is.
A car is your personal stage.
A car is the ultimate wingman.
A car is the driving force to Godzilla's mayhem.
A car is your ticket to the little league game, your grocery pickup, your new start, your freedom.
You’ve got drive, and we’re here to put you back in the driver’s seat.
We believe in auto financing for everyone.
Because a car is more than just a car. It’s how you navigate life’s twists, turns, and adventures. From the little moments to the big ones.
Credit shouldn’t be a roadblock, and we’re here to clear the way for you.
So, wherever life takes you, Credit Acceptance can help make sure you have the auto financing to get there.
Storyboards and ad placements