Credit Acceptance Jim & Bob
Client: Credit Acceptance
Ask: Create an umbrella campaign (that would work for both dealer and consumer) that could be used to drive awareness, as well as speak more down-funnel to specific value props.
Who better to sing Credit Acceptance’s praises than a couple dudes who see what a difference we make for dealers and consumers all day, every day? Meet Jim and Bob. They’re the silent overseers of the dealership. Well . . . maybe not so silent. They see everything that goes on, so they’ve got a ton of insights about what makes a dealership successful, and helping consumers get on the road. And they love to talk about it.
Dealer Social Videos
Jim and Bob have seen it all. The first cars, the fresh starts, the finally-got-approved moments. And they know Credit Acceptance is what helps make it happen. They live for the moment someone drives away in their new car, and every approval calls for a victory dance (they’ve got the moves).
They're ready to spread the word and get more people to visit the lot (do you know how hard it is having a social life when you're an inflatable tube?) so they can help get them on the road.
Consumer Social Videos
The only ones who spend more time on the lot than dealers are these guys. They're a dealer's biggest supporters and oversee all of the hard work, day in and day out. They've got the best view on the lot and know what it takes to make a dealership successful.
They're not just full of hot air. They're full of insights, and ready to share all they know, while throwing in a wink and a wave (or 2).