Credit Acceptance Rich Banks
Client: Credit Acceptance
Ask: The core message is to persuade dealers to "stop working for the bank" by highlighting that traditional lenders keep most of the long-term profit from deals, while Credit Acceptance's Portfolio Program allows dealers to build their own portfolio and retain 80% of net collections. The campaign leverages a competitive narrative, emphasizing that dealers do the hard work but don't reap the full rewards with conventional financing.
Created a character, Rich Banks, to represent the sleazy rich bankers that dealers are helping when they use other lenders. You can’t stand the guy, but man he sure has style.
Social videos
Email Campaign
